In preparation for a trip to Cuba in 2010, product designer Valentin Vodev developed the first folding bike prototypes. He wanted to discover the island independently on his own bike that also allowed to jump on a car or bus whenever he wanted to. This worked just fine, so Valentin decided to further develop the VELLO bike.

With the support of the Austrian Business Agency and his team, he refined the design of the product and started serial production. Valerie Wolff joined him as business partner and they founded VELLO bike.

Since then, VELLO bike has been growing rapidly. VELLO bike has won several design awards. In 2018, VELLO opened its first brand store in Vienna.